Pangea has a brand new communication strategy

In 2017 went through a process of refreshing its image and improving its communication methods, towards its members and the world. As a part of this process, the association’s website has been renewed: the new one has a modern and clearer image and a new structure to facilitate access to information. A new blog has been started to spread information not only about their work but also about subjects related to information and communications technologies, social and solidarity economy and social justice that affect society. has made an effort to explain the difference between “free” services offered by large multinational companies and the ones offered by and other organisations of our local social economy. They made a video, in collaboration with some of their members, with the message “On the internet, a free product means you are the product.” This video and the campaign launched with it focus on the values behind our work (solidarity, equity, justice, sustainability, fair trade…), to highlight their unique traits and thus capture the interest of new potential members.

Pangea has also been busy migrating from ownCloud to Nextcloud and introducing new apps to improve their services.

Image source: Pangea.

read more ▼